Last Updated: April 2026
UK50 ("UK50", "we", "us", "our") is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, store, share, and protect your personal information when you use our website at www.uk50.org (the "Website"), our digital membership platform (the "Platform"), and attend UK50 events.
UK50 is the data controller of the personal data collected through the Website, Platform, and events.
We are committed to complying with:
If you are under 13, please ask your parent or guardian to read this policy and provide their consent before you give us any personal information.
Data Controller: UK50
Website: www.uk50.org
Contact: info@uk50.org
For any data protection queries or to exercise your rights, please contact us at the email address above.
We collect different types of personal data depending on how you interact with us and which membership type you hold.
| Data Type | Examples |
|---|---|
| Identity data | Full name, date of birth, gender |
| Contact data | Email address, phone number, postal address |
| Account data | Username, password (encrypted), membership type |
| Payment data | Payment method details (processed securely via third-party providers; we do not store card details) |
| Communication data | Messages, enquiries, correspondence with UK50 |
| Technical data | IP address, browser type, device information, cookies, usage logs |
| Marketing preferences | Communication opt-ins and opt-outs |
| Data Type | Examples |
|---|---|
| Player profile data | Height, weight, position, club(s), academy affiliation |
| Performance data | Statistics, ratings, rankings, evaluator notes, game footage, highlight videos |
| Photographs and video | Profile photos, event photography, highlight reels |
| Academic/career data | School year, college/scholarship aspirations (if voluntarily provided) |
| Health information | Injury disclosures, medical conditions affecting participation (only where voluntarily provided and required for welfare purposes) |
| Emergency contact details | Name and contact information of a nominated emergency contact |
| Data Type | Examples |
|---|---|
| Professional data | Organisation or club affiliation, scouting credentials, professional role |
| Activity data | Player profiles viewed, search history on the Platform, saved players |
| Data Type | Examples |
|---|---|
| Professional data | Club or academy affiliation, coaching qualifications, DBS certificate status |
| Activity data | Players interacted with, notes or reports submitted via the Platform |
When you use the Website or Platform, we automatically collect technical data including IP addresses, device identifiers, browser type, operating system, referring URLs, pages visited, and session duration. This is collected via cookies and similar tracking technologies (see Section 9 – Cookie Policy).
We collect personal data in the following ways:
We use your personal data for the following purposes, relying on the lawful bases set out below.
We may share your personal data with the following categories of recipients:
Player profiles and associated data (including ratings, statistics, event footage, and contact information) are accessible to verified Scout and Coach Members as a core Platform feature, subject to consent granted at registration.
We engage trusted third-party service providers to support our operations, including:
All service providers are contractually required to process data only on our instructions and to maintain appropriate security standards. We carry out appropriate due diligence on all third-party processors.
We may share limited Member data (such as name, date of birth, club affiliation, and competition eligibility) with relevant basketball organisations such as Basketball England, the British Basketball Federation, affiliated leagues and clubs, and other national or international basketball governing bodies, where necessary for the governance and administration of UK basketball, safeguarding, or compliance with applicable rules.
We may disclose personal data to regulatory authorities, law enforcement agencies, the courts, or other statutory bodies where required to do so by law, court order, or in connection with any legal proceedings, or where disclosure is necessary to protect the safety of any individual.
In the event that UK50 is involved in a merger, acquisition, restructuring, or sale of all or part of its business, your personal data may be transferred to the relevant successor entity, subject to appropriate data protection safeguards and notification to Members.
Where you have given your explicit consent, we may share your data with carefully selected commercial partners for marketing purposes. You may withdraw consent at any time.
We will retain your personal data only for as long as is necessary for the purposes for which it was collected, or as required by law. Our general retention principles are as follows:
| Data Category | Retention Period |
|---|---|
| Active Member account data | For the duration of membership + 2 years following account closure |
| Player performance data and ratings | For the duration of membership + 6 years (or as long as reasonably required for sports records) |
| Event registration and attendance records | 6 years from the date of the event |
| Payment records | 7 years (as required for tax and accounting purposes) |
| Safeguarding records | As required by law and applicable safeguarding guidance (may be indefinite in serious cases) |
| Marketing consent records | Until consent is withdrawn + 1 year |
| Technical / log data | Up to 12 months |
Upon expiry of the applicable retention period, we will securely delete or anonymise your personal data.
You may request deletion of your account data by contacting us at info@uk50.org. We will action such requests within one calendar month, subject to any legal retention obligations.
UK50 is based in the United Kingdom. Some of our third-party service providers may be located outside the UK or the European Economic Area (EEA). Where personal data is transferred to countries outside the UK that do not benefit from a UK adequacy decision, we ensure appropriate safeguards are in place, including:
We will not transfer your personal data internationally in a manner that reduces the protections afforded to you under UK data protection law.
Under the UK GDPR and DPA 2018, you have the following rights in relation to your personal data:
| Right | Description |
|---|---|
| Right to be informed | To receive clear, transparent information about how your data is used (fulfilled by this policy) |
| Right of access | To request a copy of the personal data we hold about you (a Subject Access Request) |
| Right to rectification | To request correction of inaccurate or incomplete data |
| Right to erasure | To request deletion of your data where there is no compelling reason for its continued processing |
| Right to restrict processing | To request that we limit how we use your data in certain circumstances |
| Right to data portability | To receive your data in a structured, commonly used, machine-readable format |
| Right to object | To object to processing based on legitimate interests, and to object to direct marketing at any time (absolute right) |
| Rights in relation to automated decision-making | To not be subject to solely automated decisions that significantly affect you |
To exercise any of these rights, please contact us at info@uk50.org. We will respond within one calendar month of receiving a valid request. We may need to verify your identity before processing your request.
If you are exercising rights on behalf of a Minor, we may require evidence of parental responsibility.
Cookies are small text files placed on your device when you visit a website. They help the website function, remember your preferences, and provide us with analytics information.
| Cookie Type | Purpose | Requires Consent? |
|---|---|---|
| Strictly necessary | Essential for Platform login, session management, and security | No |
| Functional | Remembers your preferences and personalises your experience | Yes |
| Analytics / performance | Tracks usage to improve the Website and Platform (e.g., Google Analytics) | Yes |
| Marketing / advertising | Tracks browsing to serve targeted advertising and promotions | Yes |
When you first visit the Website, you will be presented with a cookie consent banner allowing you to accept or decline non-essential cookies. You can update your preferences at any time via the cookie settings link on the Website.
You can also manage cookies via your browser settings. Please note that disabling certain cookies may affect the functionality of the Website and Platform.
We do not currently respond to "Do Not Track" browser signals, but we will update this policy if our practices change.
10.1 UK50 operates a platform intended for use by players aged 13 to 17, alongside Scouts and Coaches. We are committed to protecting children's privacy.
10.2 Players under 18 must register with parental or guardian consent. We require explicit parental/guardian acceptance of these Terms and this Privacy Policy on behalf of the Minor at the point of registration.
10.3 Players under 13 may only register with verified parental consent. We do not knowingly collect personal data from children under 13 without such consent. If we become aware that a child under 13 has registered without parental consent, we will promptly delete that account and associated data.
10.4 Scouts and Coaches must not contact players who are Minors via personal or unofficial channels and must comply with UK50's safeguarding guidelines at all times.
10.5 Player profiles for Minors will not display personal contact information (such as direct phone numbers or home addresses) to Scout or Coach Members; contact must be made through Platform-approved channels only.
11.1 We take the security of your personal data seriously and implement industry-standard technical and organisational measures to protect your data against unauthorised access, disclosure, alteration, destruction, or loss. These measures include encryption (HTTPS/TLS), access controls, firewalls, secure server infrastructure, and regular security assessments.
11.2 No method of transmission over the internet or electronic storage is completely secure. While we strive to protect your data, we cannot guarantee absolute security.
11.3 In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, we will notify the Information Commissioner's Office (ICO) without undue delay and within 72 hours of becoming aware, as required by the UK GDPR. Where the breach is likely to result in a high risk to affected individuals, we will also notify those individuals directly.
12.1 UK50 may use algorithms, data analysis, and performance metrics to generate player ratings, rankings, and recommendations on the Platform. These represent expert human evaluation assisted by data tools; they are not fully automated decisions producing legal or similarly significant effects.
12.2 Where data analytics are used to personalise your Platform experience (for example, suggesting events or content), this does not constitute solely automated decision-making with significant legal effects. Human review is always part of UK50's evaluation process.
12.3 We may create audience segments and profiles for marketing purposes using aggregated data. Where this involves processing that constitutes profiling under UK GDPR, we will ensure appropriate safeguards are in place.
13.1 If you have any concerns about how UK50 has handled your personal data, please contact us in the first instance at info@uk50.org. We will investigate and respond within 30 days.
13.2 If you remain dissatisfied following our response, or if you believe we are not complying with applicable data protection law, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):
Information Commissioner's Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Phone: 0303 123 1113
Website: ico.org.uk
14.1 We may update this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or Platform functionality.
14.2 Where changes are material, we will notify Members via email and/or a prominent notice on the Website prior to the change taking effect.
14.3 The date of the most recent update is displayed at the top of this policy. Continued use of the Platform following notification of changes constitutes acceptance of the updated policy.
For any questions, requests, or complaints relating to this Privacy Policy or your personal data:
UK50
Email: info@uk50.org
Website: www.uk50.org
This Privacy Policy was last updated in April 2026 and supersedes all previous versions.
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